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Jbl professional |
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JBL Professional dominates the fields of broadcast, recording, cinema, touring and installed sound. However, it was not always this way. JBL started modestly in the professional market with a small product line targeted at the movie sound industry. Over the next two decades, JBL would expand its presence to a number of professional fields with a series of innovative products. However, during this time, the company remained in the shadow of its arch rival - Altec Lansing. JBL's march to preeminence in the professional market would begin in the 1970's. Leading the way was explosive growth in the recording market. In a four year span of the mid seventies, JBL went from being a minor supplier of studio monitors to outselling all competing brands combined. The end of the decade saw JBL successfully attacking Altec Lansing's long held command of the cinema market. Tour sound came of age during this decade with large scale arena and stadium concerts. JBL was there to provide the technology to make it possible.
JBL's rise in the professional market can largely be
described as astute observance of market changes combined with the ability
to capitalize on them with innovative products. This section documents the pivotal industry
developments and JBL's response. |