While JBL is firmly entrenched in the large control room film mixing stage, just about any engineer will tell you it is only due to consistency match ups with the actual theater installations. These speakers are meant to penetrate a physical screen.
A more disturbing trend is JBL are almost non existent in the huge project and home studio market where small 2ways dominate. I'd love to have a pair of LSR 6328's but, I find the younger guys have never heard of them. JBL seems to be a myth they might have heard about in an ancient tale from across the sea--disturbing to me anyway. The future is always youth. An entire generation has grown up never hearing the product.