My wife brought home some GE "Reveal" light bulbs from the store the other day. They are supposed to be less yellow and give you more of a daylight look, and indeed they do a great job of showing bright colors more naturally. The package says they're coated on the inside with Neodymium, the same material JBL uses in some of it's magnets. Imagine, this stuff sounds good, AND looks good! Maybe they'll start putting it in tennis racquets and golf clubs too!