UREI Speaker discussions

[hjames]

I have always said it like YOUR - A

EI - like Neighbor or Weigh

(but - if not, it wouldn't be the first time I pronounced something wrong)

This thread has me wondering: What is the accepted pronunciation of "UREI".

I realize it's simply an acronym for United Recording Electronics Industries, but I've never heard it pronounced "U—R—E—I, like JBL. So what is the accepted way to say it? "Youree" or "Youreye"? Something else?

Anxious to put this one to rest!