I think a big problem at JBL Consumer is getting a clue that generic looking vinyl black boxes is the LAST thing the lady of the house wants in her living room. Have we forgotten that not only do the vintage JBL speakers sound larger than life when called upon...but they are also nice pieces of furniture. Who would buy a Paragon, Metregon, Hartsfield, Olympus, et. al. if they weren't fine pieces of furniture also? Look at the Revel's that Mr Widget posted yesterday...pretty visual statements of artsy craftsmanship, I'd say. This is where Bose is kicking JBL's butt in the marketing arena. The woman of the house can't really see Bose getting in the way of her decor...and that makes them "sound better" to her eyes. Maybe JBL Consumer is trying to capitalize on a legacy that the newer generations have no clue about...except car speakers... GEEZUS...the magazine ads have small print touting the JBL legacy....what youngster reads that? These marketers have to get a clue...and work hand in hand with the designers/engineers to make a product that will make a visual impression as well as sonic....to compel people to want to buy the product. We also can't forget that Harman is a multinational conglomerate that has made stockholders filthy rich over the last 10-20 years....because they keep counting their pennies. What's the answer?
Edgewound