Another level of "reality enhancement." I guess... Now Justin Bieber could record as if in the burial chamber of the Great Pyramid. Boon to the Arts or another nail in the coffin of honest music in particular and culture et all? Perhaps it is like a baseball bat. Depends on who is swinging it. A plug-in for Harmony Hall in Matsumoto, Japan would be tempting.
"They capture what are called “impulse responses,” signals that contain the acoustic characteristics of the location. The technique produces a three dimensional audio imprint—enabling us to recreate what it would sound like to sing, play the piano or guitar, or stage an entire concert in that space."
http://www.openculture.com/2016/03/m...ost-sound.html