So, I have spent the day with a microphone and huge piles of Roxul. I piled Roxul, 11 inches thick, from floor to ceiling against the wall behind my speakers and found that it helped my bass response quite a bit. I also found those first reflections and treated them with 3.5" Roxul panels on the side walls. Tomorrow, I will look at the ceiling.
Interestingly, taking out those first reflections had little effect on the actual measured frequency response.
After further tweaking tomorrow, I will post measurements. In terms of turning on DSP, that's exactly what I've been doing all this time. I've been using the EQ to tune the system in my room. In my room, most of the factory EQ settings are not helping. In fact, if I left them in, I would simply be undoing them with more EQ. You guys are going to hate this but still the best response and sound so far is when I use my own EQ. Fire away...