how much overhead is involved?
even in the event he got those red rose amps for free,
commercial / retail space in nyc is Big $ .
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now that he lives/works in switzerland,
there may not be as much of a break
in costs.
in peloton magazine, people on bike tours,
(in switzerland)
were paying more than $300us per night,
each, to spend the night in rural farm houses.
most of these places did not have,
'hot running water'.
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http://danielhertz.com/
http://pelotonmagazine.com/