I found this article interesting and valid from the marketing and sales side. Bose definitely has this part of its business plan together. This flies in the face of all the "Woe is me" wailing by audio retailers and audio customers alike that the days of the brick and mortar audio store are gone.
I've been in a Bose store. It's an impressive sales experience. For a majority of people who go in, it will be the best audio and sales experience they've ever had. If I didn't know there was better gear out there, it would be hard to resist.