In the US we are bombarded with Bo$e advertising.
I work at a Spanish format radio station and Bo$e advertises on the air here, in English! But we take the money!
The problems is that Bo$e consumer products are just ok, nothing special, but the advertising makes them out be SO MUCH, MUCH more and then they charge an arm & a leg for the stuff. It is very easy to buy good sound systems that sound better than the Bo$e for about half of what Bo$e charges.
and if you don't say nice things about Bo$e speakers he will sue!
In 1981 Bose unsuccessfully sued the magazine Consumer Reports for libel. Consumer Reports reported in a review that the sound from the system that they reviewed "tended to wander about the room." Initially, the Federal District Court found that Consumer Reports "had published the false statement with knowledge that it was false or with reckless disregard of its truth or falsity" when it changed what the original reviewer wrote about the speakers in his pre-publication draft, that the sound tended to wander "along the wall." The Court of Appeals then reversed the trial court's ruling on liability, and the United States Supreme Court affirmed in a 6-3 vote in the case Bose Corp. v. Consumers Union of United States, Inc., finding that the statement was made without actual malice, and therefore there was no liability for libel.[