It might start with Harman planting a pair of Everest in the headquarters in Cupertino——right next to the BMW motorcycle Jobs put there two-decades ago to show what quality meant. Next you'll see JBL boutiques inside the Apple Stores. Heck, Apple should really be marketing home theaters since they're targeting their iTV and Macs at the total mult-media home anyway.
Have you noticed what a pathetic selection of any audio equipment (not just speakers) Best Buy has in their stores these days? It's a joke. They have more floor space devoted to answering machines and cell phones.