My recent experience with helping my young friend get a pair of JBL's was a real eye opener. He's in his late 20's and I firmly believe that whole generation has little knowledge of what good audio is all about. Naturally, his young wife freaked out on the L-100's (sans grills) and she thought they were ugly. What's wrong with black boxes in the living room and white woofers? She'll get used to them soon enough.
He was really surprised at how nice they sounded (they aren't JBL's best offering, but I'd bet money they're better than anything you could get a "big box store" right now). He tore through all his CD's one after another, listening to them in a whole different light. Hearing crisp details he's never heard on what he had for speakers or the car radio. I think we lost a whole generation on good audio and that's why I undertook the (sometimes) exhaustive effort at getting some of my younger friends to buy vintage speakers at a "reasonable" price. Why? Because it's rewarding to turn someone on to having quality music inside their home. Once they hear it for themselves, they're pretty stoked. My young buddy remarks were much the same as I described, "I talk to my friends and they have no idea what I'm talking about, but when I talk to the older guys and tell them what I have, they know..."