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Put an exciting Synthesis theater in the shop and place them in major retail areas to show the public just how bad the "Bose Experience" is and then send them off home with the JBL branded nano crap that people are inclined to buy. Hopefully a few will actually buy Array Series and other higher quality products from JBL.
It would have to be Harman flipping the bill. I've yet to see a Synthesis dealer that has a showroom, one might somewhere, but not near enough.
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Dumb, ineffective (and sometimes obnoxious) advertising
Dumb, ineffective (and sometimes obnoxious) employees
Dumb, ineffective (and sometimes obnoxious) displays
Dumb, ineffective (and sometimes obnoxious) retail layouts
Dumb, ineffective (and sometimes obnoxious) sales, purchase, and return policies
That sounds more like BB to me, and you can throw in Mag HT.