Steve Schell's Cogent drivers in Japanese Stereo mag

[glen]

A while ago Steve Schell was showing his Cogent horn loudspeaker drivers at CES (the Consumer Electronics Show) and caught the eye of a reporter from MJ Audio Technology magazine, one of the oldest, most respected hi-fi magazines in Japan.

These pictures appeared on page 21 of the march 2006 issue. Can't read Japanese, but I'm sure they were saying good things about them!

Congrats Steve!

[Steve Schell]

Thanks, Glen! It is exciting to see that. We achieved zero coverage in the U.S. print press, but it is nice to see that we got the mention in MJ. The MJ readership has a highly DIY orientation, and we hope to sell drivers into this market.

[Titanium Dome]

Steve,

Can you translate that page? Do you know what they wrote?

[Steve Schell]

Hi TD,

No, I don't know what was said but I'm trying to find out. If I obtain a translation I will post it to the thread.

[Titanium Dome]

Hi TD,

No, I don't know what was said but I'm trying to find out. If I obtain a translation I will post it to the thread.

I'll look forward to it. Congrats on getting the coverage. That's a nice achievement in itself.

[spkrman57]

For all the work you have done in this area of audio you deserve it!;)

Ron

[Steve Schell]

My Japanese sister in law took a stab at translating the text of the MJ text. To her it looks something like:

California Cogent True-To-Life Loudspeakers makers big size complexion driver- DS 1448... DS-1428... direct a horn (put on) differ from German... real serious driver unique, joyful.

There were a few words she could not translate, probably technospeak.

I wrote to an acquaintance in Japan who works as a translator for a speaker company. He replied that he was rushing out on a vacation, but that the comments seem positive and he will provide a thorough translation when he returns in a few days.

[Steve Schell]

I sent the image of the MJ page out to a list of folks who (mostly) attended an annual DIY audio get-together this past weekend in Pennsylvania. Two very helpful replies so far contain these translations:

"The first half of the MJ caption just says that the large all-horn two-way system is made by Cogent of California. The low end is handled by the DS-1448 large format compression driver and the mid/high end by the DS-1428. After that, my Japanese gets too shaky, but I'll show the JPEG to someone on the office on Monday and figure out the rest. Something about attaching a rappa/lappa/rapper (??) to a direct radiator..."

"A 2-way all-horn system by Cogent True to Life
Loudspeakers from California. A DS-1448 field-coil bass
compression driver with, on top, a mid-high range DS-1428
driver. Instead of a direct radiator made by some factory
in Germany with a different wrapper, I'm happy to say that
these are genuine originals."

[louped garouv]

:applaud:

good work!

[tom1356]

Steve,
Congratulations to you and Rich on the mention in MJ!
This has to be the highest press honnor a driver manufacturer can achieve.
I am a little surprised the boot licks in the American press shut you out completely.
I guess you could take that as the complment it is.
Well done to you both.
Tom

[JohnK]

Press in US could be gotten, however it would cost a lot in bribes and the result might still be a snarky little hit piece that would reveal more about the reviewer than it would about the drivers.

[Ken Pachkowsky]

Well done Steve. I wish you continued success.

Have you talked to Glen at Westlake yet?

Ken

[Steve Schell]

My friend in Japan returned from his trip and provided this translation- likely the definitive one:

"An all-horn two-way system built by California's Cogent True-to-Life
Loudspeakers. The horns are fitted with massive DS-1448 low frequency
and DS-1428 mid-to-high frequency compression drivers. Unlike the
products of a certain German manufacturer that mates horns to direct
radiators, we are happy to see some serious driver units for a change."

[mikebake]

:applaud:
My friend in Japan returned from his trip and provided this translation- likely the definitive one:

"An all-horn two-way system built by California's Cogent True-to-Life
Loudspeakers. The horns are fitted with massive DS-1448 low frequency
and DS-1428 mid-to-high frequency compression drivers. Unlike the
products of a certain German manufacturer that mates horns to direct
radiators, we are happy to see some serious driver units for a change."